Plume’s marketing team defines the SEO trends for 2021

Featured in a blog from Creative Click Media, Kelly Newcomb, our Digital Marketing Specialist was contacted to comment on her prediction for the SEO trends in 2021. In her quote she said the following:

“Voice search is something to look out for in 2021. As SEO is becoming so much more sophisticated, we as experts need to write content that matches search intent and encompasses all types of search while seeking to take advantage of featured snippets. It’s less about keywords and more about long-tail key phrases so we need to write content that aligns with how our customers actually talk to make sure our content ranks in voice searches.”

Kelly Newcomb

Digital Marketing Specialist

Beginning her career in events and social media marketing, Kelly has expanded her skill set and now specialises in SEO, content writing, PPC, sales funnel management and customer journey optimisation. Having worked both agency and client-side, Kelly has experience crafting and implementing multi-channel digital marketing and sales strategies. Since joining Plume, Kelly has proved herself to be adept at driving sales and increasing customer lifetime values for both Plume and its e-learning clients.

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