Many online course creators initially focus just on selling courses. While there is nothing wrong with this strategy, as you develop your business, you might want to expand your product range and give your audience more value by selling your course along with other products, downloads, or even physical merchandise.

  • Downloads. Digital content such as videos, e-books, and audio instructions can be successfully offered as stand-alone goods. These are also faster to produce than traditional courses. Additionally, they increase brand recognition for your business, which over time may enable you to sell more online courses.
  • Physical products. Selling physical and digital products in one place is a great way to cross-promote your e-learning and e-commerce business and increase your revenue. For example, you can sell a make-up course with beauty products from your store or bundle your course with a book.

Here are also a few more strategies worth trying out while selling your digital courses:

  • Subscriptions. You might provide a subscription service so learners can access your course monthly or annually rather than charging a one-time price for it. When there is much content to absorb in a challenging course, and learners recognize the benefit of the system being available for extended periods, subscriptions work well.
  • Memberships will allow you to put different parts of your website behind a payment wall. So, for example, you can charge more for access to the community, worksheets, live sessions, or any other content that delivers additional value to your learners.
  • Bundles. Courses with a similar topic can be grouped in bundles, which can subsequently be sold as a unit to your audience. In addition, bundles typically come with a discount, which makes them more attractive to buy than purchasing each course alone.
  • Learning paths. Learning paths are made up of a selection of online courses that outline a clear route for learners to follow to master a subject or skill.