A membership website is an excellent way to level up your online course business and monetize your knowledge and content. It’s ideal for those course creators whose learners need ongoing support and would benefit from being part of the community or receiving access to new content regularly.
Think of it as having an inner circle, an exclusive club, aka a mastermind, a place for like-minded individuals to gather, share, and rise!
With a non-membership website, learners may finish a course and never return to it, whereas with a membership website, your learners also get access to an exclusive club that allows them to have continued discussions with their colleagues, find new friends, participate in events, and even potentially find a new job. The sky is the limit!
Here are some benefits to having a membership site:
- Develop a regular and reliable flow of income. Unlike a single purchase, with a membership site, it will be easier to predict revenue as your customer’s lifetime value does not end with one sale.
- Grow your community which will eventually result in business and revenue growth.
- Monetize different types of content, such as webinars, quizzes, certificates, worksheets, access to the community, and live chat. All of these can be part of different membership levels and priced accordingly..
There is no better strategy. It all comes down to your audience’s needs and what you’d like your life to look like. You might love marketing your courses, or maybe you love communicating with your audience, as always, we encourage you to define your business and personal goals and then find a model that is a win-win for yourself, and your customers.