Email marketing allows you to establish strong connections with your subscribers and promote your products. The number of emails, the frequency of emails, and the type of content a business sends out directly influence prospects, who decide whether they want to enrol on your course.

To make your email marketing effective and continuously grow your mailing list, you’d need to identify the needs of your target audience and share relevant content that they would find interesting and valuable. To get people to subscribe to your email newsletter, you can put notifications and popups on your website. It can be an offer to receive a free ebook or a checklist in exchange for an email subscription. 

A successful email marketing campaign can lead to more course enrolments and satisfied learners. You can also use emails to promote your upcoming courses, share offers or discounts for existing digital products or get feedback from those who took your courses.