MailChimp is one of the most popular email marketing and automation platforms in the world. It allows you to sign up learners to mailing lists based on previous course completions, so only the most relevant offers are sent to them.
Key features of Mailchimp include:
- Course newsletter. You can use the newsletter to share relevant insights or updates regarding your course, and build strong relationships with your subscribers to potentially turn them into customers for your next course.
- Subscription form for learners. When learners are signing up for your course, it’s a great opportunity to promote your email newsletter and encourage them to subscribe for more updates.
- Generated list segments for your course. With the Mailchimp integration, this can be done automatically, enabling you to communicate to students who are enrolled on a particular online course with ease.
- Automated emails sent at key points in time. You can set automatic emails at the time when a new course is added, learners register to your course, or when learners enrol in an online event, for example.
By integrating your LMS with MailChimp, you will be able to effortlessly and effectively create email marketing campaigns for the right audience for your courses.