Bundling is a sales technique where you create and sell a collection of complementary products that helps you capture casual browsers and eager-to-buy shoppers. We’re all familiar with this technique; the easiest example to think of would be selling taco shells with taco seasoning or a notebook with a pen.
Remember that you might need to experiment with what works better for your audience and adjust your bundles based on customer response and sales metrics.
If you’re not sure yet how to bundle your products, we suggest giving your customers the opportunity to create their own bundles. You don’t have to develop a complicated custom system for this. At first, it can be just as easy as allowing your customers to reach out to you and send you a list of courses they want a special deal on.
Once you see a pattern, i.e., your learners asking for a particular combination of courses, you can then put that bundle up on-site and start marketing it to your learners, with the confidence that the demand will be there.
The main advantages of bundling your courses are:
- Delight your customers with a discount. According to Statista, nearly 93% of customers look for deals before purchasing. Offering a bundle is a great way to offer a good deal to your customers.
- Instil brand loyalty. Simply a good deal won’t make it; of course, it will have to be a value-based relationship with your client, so they feel like they are getting more from your e-learning site than your competitors.
- Increase sales for other products. You can put the most popular product together with the ones starting to lose their charm. Using the popularity of one product, you can encourage sales of those that are declining in sales or new ones that were just released.
Remember to experiment with your sales and pricing strategy. Ensure you’re not missing out on gaining as much bundle value as possible from your customers.