What is an automation?

Automations reduce human intervention in processes, and helps learning organisations to scale-up operations in a cost-effective manner – without the cost of increased labour. Within learning technology, this can be as simple as automatically enrolling learners into the courses they purchase, or as complex as matching learner weaknesses to the skills of a private coach for effective one-on-one training.

Common automations

  • Update a user’s CRM record with completions, purchases or engagement on your LMS – and trigger personalised emails
  • Webinars uploaded to the content library for learners to watch later, without manual upload by your team
  • Reminders for upcoming lessons and webinars, or to remind learners to finish their course after a period of inactivity
  • Up-selling of courses and products based on engagement activity on the learning technology, such as intermediate or expert courses
  • Match learners with private coaches based on their weaknesses or interests
  • Enrolment of users into a course following purchase
  • Generation and delivery of reports to your B2B clients
  • Onboarding and email notifications
  • The creation of white-labelled subsites

Benefits of automation

  • Increase the potential scale of your learning to millions of users without increasing labour costs
  • Lower your operating costs and generate a faster return on your investment
  • Elininate human-error (and human-laziness) of manual processes
  • Increase sales with marketing automations
  • Increased engagement with instant enrolment and activity-aware notifications

Automation considerations

  • Automations can often be powered directly by the learning technology, or integration with other tools such as CRMs and Zapier

Read https://plume.co.uk/blog/8-tasks-to-automate/ for more ideas