Why every successful project starts with Discovery
Posted by Kaine Shutler on November 1, 2018
Our discovery process also gives us the opportunity to work together without the commitment of a fuller project. You get to understand how we work and can decide, or not, to engage us for the remainder of the project.
The end result is a fully considered strategy, ensuring everything we do is in the interest of all involved, generating greater results in less time and for a lower cost-investment.
Discovery generates greater results in less time and for less money
A doctor wouldn’t prescribe medicine without first diagnosing the issue. If they did, we’d be iller for longer, we’d make countless repeat trips to the doctors and have a cabinet full of medicine that won’t resolve the issue.
Projects without a solid strategy to work by are simply built on assumptions, and these assumptions are sometimes wrong. When incorrect assumptions lead to the development of a particular approach to a problem, these elements must be reworked. You don’t just encounter additional monetary redevelopment costs of reworking elements of the project, but your business misses out on the leads and sales it could have generated if we’d gotten it right first time around.
Discovery brings efficiency to a project, and efficiency brings lower costs and a greater return.
But how does discovery work?
Our collaborative discovery process starts with a discovery session. Fuelled by coffee and Hobnobs, your team and ours work together to understand the problem you hope that we can fix, the results you need to generate to make your investment worthwhile, and what really makes your customers tick. The session is broken down into three sections:
What is the problem, really?
No matter how painful, we must first dig into the problem that you’d like us to resolve, and take the time to understand how this affects your business. Only after fully understanding the problem can we prescribe a viable remedy. Some examples of problems we’ve helped our clients resolve include:
- High-value prospects were lost in the middle of the sales funnel because our client did not appear as reputable as the competition – our objective was to increase trust in the brand to reassure our client’s prospects and to increase their close rates
- Our online-training client was unable to keep learners engaged with traditional online course formats – our objective was to increase engagement through new and interactive course formats
- Our client was spending £40,000 per year on Google-Ads, but was not making a return – our objective was to increase the conversion rates to generate more leads without increasing ad spend
How will we know if we’re successful?
Here’s where we define the specific and measurable goals we’ll be working towards. A goal is different for any business, but some examples might include:
- 30% increase in leads generated through the website
- The automation of a time consuming task
- 60% reduction in support requests
What do your customers need?
Your customers have goals too; they come to your website to complete a particular task. We’ll help you to understand your customer’s needs at a deeper level, using this insight to ensure the site and its content helps them to complete their goals as effortlessly as possible.
Then we go away and write a strategy report
We take our previous discussions and produce a report, outlining how we recommend tackling the project.
The discovery report doesn’t just include deliverables, it explains the specific strategies we’d recommend and the tools we’ll use to achieve that, with case studies and examples where they’re needed to support our theories. If we still feel we’re the best agency for the job, the report will also include detailed pricing for us to undertake the work, along with how we’d support you following delivery.
It’s the complete recipe for your project; the ingredients and the method.
Should you choose to, you are more than welcome to take this document to other agencies for quotes. You’re free to say goodbye and there’s no obligation to continue working with us.
How much does Discovery cost, and how long does it take?
The fixed-cost of this phase is dependent on your project, but is offset against the total cost of the project. The discovery session itself often takes around 2-3 hours, with delivery of the report within 2 weeks.
Sometimes, the strategy report sheds light onto unsustainable business models and the client chooses not to continue with the project at all. Although it may not seem like it at the time, this is a blessing in disguise – detecting fatal flaws early, before the monetary investment of the complete build.
In most cases though, the discovery document acts as the foundational structure of the rest of the build. Because we’ve taken the time to fully understand your business, the project and your customers, we become more efficient with the build and your business generates the results it needs in a shorter period of time.
To discuss your own project, ask us about Discovery.
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