Competitive advantages of LMS for training companies
Posted by Susannah Harrison on August 1, 2018
eLearning is fast becoming a must-have element of modern teaching. For organisations that offer training commercially, offering digital learning as a complete solution or as an asset on the side of classroom learning can be a key competitive advantage. Learning Management System- based training offers a range of teaching tools that can bring real improvements to your training strategy, with exciting features that help you make sure that the LMS you offer gives you the edge over your competitors.
Enhancing what you offer with LMS-based training
Digital learning that is available outside the traditional classroom can bring huge improvements to your whole training strategy, for you and your learners.
1. High quality learning on a Learning Management System
Even a simple LMS solution can deliver digital training content in a much more sophisticated way than reading through tutorials on a website. Learning Management Systems allow users to go in and out of their courses, and revisit completed parts of training whenever they need to. The quizzes and feedback available on an LMS also cement learning more effectively in a user’s memory.
The user tracking functionality of an LMS allows the organisation behind it to monitor the progress of users. This is helpful data, and it gives you the necessary information to fine-tune your training content. Knowing which parts of the training have been harder for users to grasp than others, for example, will help you greatly in improving the way that you deliver content.
2. Makes face-to-face training more effective
A lot of teaching is best supplied face-to-face, and the best technology isn’t going to change that. Even if this remains the core of your training however, digital learning offered on the side is a valuable addition and can actually improve what you can offer in face-to-face sessions.
For example, conversation and feedback in person is irreplaceable if you want to learn to speak a new language. However, a digital course is an effective tool for learning simple grammar rules and vocabulary. Taking these parts of a language course outside face-to-face teaching time can actually make the ‘real life’ lesson much more profitable, as you can then use this time for the training that it is most helpful for.
Tools like Duolingo and Quizlet, which operate on different types of Learning Management Systems, have been immensely successful in the area of language teaching. They are now used extensively in schools as well as by individual adult learners.
3. Widens the net for attracting customers
This advantage is for you and your business. Offering digital training opens your enterprise up to people who would not find it accessible otherwise. This could mean international customers or people whose daily lives are too busy to schedule in regular, lengthy training sessions.
Not only does this increase your customer base, if people like what you offer digitally this can become a channel into a more wholesale subscription to your company’s wider training program.
Read more on the advantages of a custom learning management system here.
Digital training your customers will love
Once you’ve decided to implement an LMS to help you deliver better training content, take a look at the features each LMS can offer you and your learners. The right features can make your learning fun, accessible and effective, and will be what separates the eLearning your company offers from that of other competitors. Components of an effective training program include:
A key benefit of Learning Management Systems for training content is their ability to allow access on a mobile phone. The flexibility that this offers means that users can fit their learning around whatever timetables they are working to in their daily lives, diving in and out of the course at times when it suits them. Before choosing an LMS, it is important to check if the LMSs that you are looking at are compatible with mobile learning.
Microlearning is content split into bite-size assets, usually teaching one simple idea at a time. Courses delivered through microlearning are designed to make the most of short windows of learning, and also to align with the way our brains process information.
Gamification is the use of a game format to build training around, and it can be as simple as earning points or badges after completing parts of learning. Adding this playful element will make your eLearning much more successful. When a course feels fun and incorporates the competitive element, users will be much more inclined to use it out of their own interest.
Gamification comes into its own when it is combined with mobile learning. Users being able to flick onto their course and complete a few learning assets on their commute, or while they’re making dinner, means that a significant amount of training can take place without devoting large blocks of time.
Finally, never underestimate the power of an attractive and intuitive design. If your course is visually appealing and easy to move around, it will be a more satisfying experience for the user and will show your organisation as outwardly modern and professional.
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