RBS’ Business Hub reached out to social media marketing professionals to help create a resource for SMEs. The resource includes a range of secrets and suggestions from marketing experts across the UK, including our Digital Marketing Specialist, Kelly Newcomb.
In response to RBS’ request for advice, Kelly submitted this tidbit:
“Avoid the instinctive rush to create a handle for every platform. Instead, take the time to research where your audience is and evaluate the brand experience you can project. If you can’t make it work, don’t force it.”
To read the full article go here: https://www.rbsbusinesshub.com/content/social-media-marketing-sme-secrets
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