Guest blog: How to make online learning more engaging and interactive
Posted by Kelly Newcomb on October 20, 2020
Thank you to Up Journey for reaching out to our specialist e-learning consultants about how to make online learning more engaging and interactive.
Kaine Shutler, Managing Director at Plume and one of our lead designers said this:
Ensure the design incorporates everything that users will need to access in a way that’s clear, easy to navigate, and succinct.
From a design perspective, it’s all about firstly taking the time to understand who your users are and what they need. It sounds obvious but if you start moving into design and development without truly understanding their core needs, everything starts to feel messy and incohesive.
For example, I think we can agree on the importance of a user dashboard; it’s a key starting place for any design as it’s the first screen beyond a login screen that your users will see. From there you need to ensure the design incorporates everything that users will need to access in a way that’s clear, easy to navigate, and succinct.
Without that first planning stage, elements get lumped in, there’s no focus on the user journey and no prioritization of elements.
It might not sound like much, but a well put together dashboard keeps users engaged.
They don’t fear coming to the platform because they can find what they need and are signposted to areas that are relevant to them.
Take the time to think about everything your user might need before rushing into any design or development – the dashboard is a great place to start – the rest will follow.
To read the blog in full please click here.
Digital Marketing Specialist
Beginning her career in events and social media marketing, Kelly has expanded her skill set and now specialises in SEO, content writing, PPC, sales funnel management and customer journey optimisation. Having worked both agency and client-side, Kelly has experience crafting and implementing multi-channel digital marketing and sales strategies. Since joining Plume, Kelly has proved herself to be adept at driving sales and increasing customer lifetime values for both Plume and its e-learning clients.
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