Guest blog: How to increase average session duration

We were recently approached by Good Firms for comment on how to improve average session duration on websites.

As our Digital Marketing Specialist, Kelly was quoted as saying:

“To improve this you need to think about how and what information you are presenting. At a glance, is there enough or too much information on this page? Are we signposting readers to somewhere else? If not, should we be? Looking at the data in Google Analytics, what are the typical customer journeys and do these align with what you need or expected?”

“Poor UX and signposting can lead customers to be overwhelmed by information, or frustrated by unintuitive webpages and website flow. Always test your website and assume the role of your customer to really critique what you display, and ask yourself, can it be streamlined?”

Kelly Newcomb

Digital Marketing Specialist

Beginning her career in events and social media marketing, Kelly has expanded her skill set and now specialises in SEO, content writing, PPC, sales funnel management and customer journey optimisation. Having worked both agency and client-side, Kelly has experience crafting and implementing multi-channel digital marketing and sales strategies. Since joining Plume, Kelly has proved herself to be adept at driving sales and increasing customer lifetime values for both Plume and its e-learning clients.

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