The Ultimate Guide to Writing Online Course Sales Pages [FREE EBOOK]: Updated Jan 2021

What is an online course landing page?

Online course landing pages are so much more than the description you add to your product on your ecommerce store – they are dynamic and purposely designed to guide prospects through their own decision-making process.

Why do you need an online course sales page?

Having a sales page for your online course is essential for the promotion of your course. A dedicated landing page, populated with engaging and informative sales copy will increase your course’s visibility in search engines as well as increase conversions (turning a lead into a sale) with little intervention.

Who is this guide for?

This guide was written for anyone who wants to sell their online course through their own website or on an e-learning marketplace. You don’t need to have any prior marketing or sales training, nor do you have to be ‘a writer’ to create online course sales copy.

Included in The Ultimate Guide to Online Course Sales Pages

  • 30 pages of sales, marketing and copywriting principles every independent course creator should know
  • Activities designed to reinforce these theories and get you writing targets sales copy for your online course
  • Lots of handy tips to help you improve your written communications
  • Access to our very own online course sales page design
  • Advice from our very own Digital Marketing Specialist

Here’s what you’ll learn

By reading through this ebook and completing it’s activities you will:

  • Know the core sales and marketing principles essential to helping you sell more online courses
  • Understand the fundamental building blocks and structure of an effective online course sales page
  • Have written engaging sales copy for your course targeting specific parts of a customers decision-making process

Can you really earn more with an online course sales page?

Download the ebook to get full access to our online course sales page template

Kelly Newcomb

Marketing Manager

Having worked both agency and client-side, Kelly has experience crafting and implementing multi-channel digital marketing and sales strategies. Since joining Plume, Kelly has proved herself to be adept at driving sales and increasing customer lifetime values through sales funnel management, content, SEO and PPC.

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